contact
14 Theories Inc.
298 Bagot St.
Kingston ON
K7K 3B4
www.14theories.com
info@14theories.com
t 613.536.7192
f 613.536.1603
subscribe
privacy policy
- Coffee & Tea on Me! Inter Kingston wants to take you for coffee and answer your web related questions. On Thurs, Oct 7 join us for Welcome Home! - What should be on your home page to make your visitors want to return. (Registration Required - linds@interkingston.com). For more details visit: www.inkingston.ca
article by: Lindsey Fair
When developing a web marketing plan and spending money on a website for your business it is important to know who's on the web, who's going to find your site and who's going to read your site. Nothing beats asking your customers directly who they are and what they do online, but if that's not possible then this list of Internet Usage statistics may help.
Active Internet Users by Country
| Country | June 2004 |
| Australia | 8,379,571 |
| Brazil | 11,765,602 |
| France | 14,348,243 |
| Germany | 26,775,877 |
| Hong Kong | 2,460,400 |
| Italy | 15,733,348 |
| Japan | 33,750,224 |
| Netherlands | 7,785,983 |
| Spain | 8,436,889 |
| Sweden | 4,391,951 |
| Switzerland | 3,215,203 |
| United Kingdom | 21,082,432 |
| United States | 138,805,566 |
| Totals | 296,931,288 |
Search Engine User Demographics
| Demographic | Yahoo! | |
| Female | 46.58% | 50.76% |
| Male | 53.42% | 49.24% |
| 18-34 yrs | 43.57% | 48.23% |
| 35-54 yrs | 42.85% | 39.83% |
| 55 + yrs | 13.57% | 11.94% |
| Under $30k/year | 20.00% | 21.87% |
| $30k-$100k | 57.05% | 57.69% |
| Over $100k/yr | 22.95% | 20.44% |
Small Business Internet Access Methods
| Dial-up / Modem | 31.7% |
| DSL / ADSL Broadband | 30.3% |
| Cable Broadband | 26.1% |
| T1 or Higher | 9.8% |
| Other | 2.1% |
Roughly 90 percent of North Americians surf the Internet at least once per day; 71 percent spend at least 10 hours per week online; more than three-quarters surf at home; 83 percent have at least four years of online experience; and 56 percent connect at high speed. - According to Robyn Greenspan, April 2004 on Clickz.com
According to a recent Media Metrix report, the 55 years and older segment is the fastest growing Internet demographic group. The report shows that older adults (55+ years) now comprise 13 percent of total online users - outpacing 13- to 17 year olds who trail at 7.6 percent.
Lindsey Fair is a project manager and partner with Inter Kingston Web Design, Founder of Market Me, Co-Founder of the Kingston Young Entrepreneurs Group, and Immediate Past President of the Kingston Junior Chamber.